When businesses adopt the WhatsApp Business Platform in Delhi (Cloud API), one of the most critical constraints they must understand is rate limits. Rate limits govern how many messages you can send per second, how many users you can reach per day, and how frequently you can message the same user. Misunderstanding or overshooting these limits leads to API errors, throttling, or degraded delivery. In this article, you’ll learn exactly how WhatsApp API rate limits work (globally and in India), how they apply to Delhi use cases, strategies to stay within bounds, and how Troika Tech helps you architect around limits to scale reliably.
Troika Tech helps Delhi brands scale safely with API logic.
E-Commerce: During festive sales, large catalogs trigger thousands of messages per minute. Troika Tech builds intelligent batching so your promotions never exceed the 80 MPS limit.
Real Estate: Developers in Dwarka and Gurugram send property alerts and 3D tours to thousands daily. Our queue system respects per-user intervals to avoid 131056 pair-rate violations.
EdTech: Institutes send class reminders at fixed times. Troika Tech deploys scheduler logic that staggers sends to maintain compliance.
FinTech: With OTPs and KYC messages, reliability matters more than speed. We optimize your API for zero packet loss and ensure RBI-compliant data logging.
Healthcare: Appointment and lab alerts can overload servers in the morning. We create segmented pipelines to control daily message bursts.
Hospitality: Hotels and travel brands use our automation to send booking updates, itineraries, and alerts without exceeding daily unique-user tiers.
New business accounts get 80 messages per second and 1,000 unique recipients per day.
Yes. Maintain a high-quality rating (few blocks or opt-outs) and Troika Tech can help you reach 10K or 100K limits.
By maintaining a good quality rating and initiating conversations with new users typically sending at least half your current limit over a 7-day window triggers an automatic upgrade.
You’ll get error 131056, which indicates a pair-rate limit violation (more than 1 message every ~6 seconds to the same user).
Error code 130429 is returned when your message rate exceeds the allowed MPS for your number.
Troika Tech Services specializes in designing WhatsApp Cloud API architectures that respect Meta’s throughput and messaging thresholds. We configure load-balanced systems, pacing queues, and multi-number scaling for high-volume campaigns. Our API optimization engine ensures 99% delivery rates while keeping within your MPS and tier limits. Whether you’re a Delhi FinTech, EdTech, or D2C brand, we monitor traffic, upgrade your tier levels, and prevent rate-limit errors before they occur.
Rate-limit awareness is key to reliable automation. Troika Tech provides advanced dashboards showing MPS performance, queue stats, and API latency in real time. Our cloud architecture can distribute messages across multiple verified numbers, optimizing your reach. With active monitoring and alerting, your campaigns maintain continuity no throttling, no downtime, and no data loss. For any Delhi enterprise expanding customer messaging, Troika Tech is your rate-limit-ready partner.
Are rate limits holding back your WhatsApp campaigns in Delhi? Troika Tech helps you architect around throughput ceilings, optimize sending strategies, and scale reliably. Whether it's upgrading to 1,000 MPS, distributing loads, or fallback logic, we’ve got you covered.