How do I create and manage WhatsApp message templates?

Managing WhatsApp templates

Businesses can only initiate WhatsApp messages using templates approved by Meta.

Create new templates in WhatsApp Manager. Meta categorizes templates as either utility, marketing, or authentication, depending on message content.

The template category determines your conversation type for business-initiated outbound WhatsApp messages, and, along with WABA currency, also determines how your conversation is charged.

Meta may take up to 24 hours to approve new templates. We recommend sticking to Meta’s template guidelines for the fastest turnaround.

Troika does not support template creation from Console right now. For creating templates, we can encourage our customers to do it directly from the Meta’s WhatsApp manager as described here.